In this satirical work of meta-fiction, psychoanalyst, cultural critic, and performance artist Jeanne Randolph uses (and discards) a series of artworks as tools in the creation of the fictional character La a flesh-denying creation of pure consumerist identity. She is the central figure in a series of humorous, surreal, and viciously critical vignettes that dive deep into complex waters of identity's relationship to consumerism. Through a La Betty's altered reality--one that is solely moderated through the processes of shopping and having--Randolph analyzes with transcendental absurdity a morphing, unstable, and terrifyingly fragile existence of object-worship. character La a flesh-denying creation of pure consumerist identity. She is the central figure in a series of humorous, surreal, and viciously critical vignettes that dive deep into complex waters of identity's relationship to consumerism. Through a La Betty's altered reality--one that is solely moderated through the processes of shopping and having--Randolph analyzes with transcendental absurdity a morphing, unstable, and terrifyingly fragile existence of object-worship.