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Dawn Iacobucci

Dawn Iacobucci

48 books

MM4 (with CourseMate, 1 term (6 months) with Career Transitions 2.0 Printed Access Card) (New, Engaging Titles from 4LTR Press)

MM4 (with CourseMate, 1 term (6 months) with Career Transitions 2.0 Printed Access Card) (New, Engaging Titles from 4LTR Press)

by Dawn Iacobucci

3.94 of 98

Kellogg on Integrated Marketing

Kellogg on Integrated Marketing

by Dawn Iacobucci

3.92 of 24

Marketing Management

Marketing Management

by Dawn Iacobucci

3.00 of 18

Marketing Models

Marketing Models

by Dawn Iacobucci

4.20 of 10

Marketing Research: Methodological Foundations

Marketing Research: Methodological Foundations

by Dawn Iacobucci

4.10 of 10

Mediation Analysis

Mediation Analysis

by Dawn Iacobucci

4.43 of 7

Marketing Management

Marketing Management

by Dawn Iacobucci

3.80 of 5

The Network Challenge (Chapter 5): Social Networks: You've Lost Control

The Network Challenge (Chapter 5): Social Networks: You've Lost Control

by Dawn Iacobucci

4.25 of 4

Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-centering, and Mediation Analysis

Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-centering, and Mediation Analysis

by Dawn Iacobucci

4.67 of 3

Networks in Marketing

Networks in Marketing

by Dawn Iacobucci

4.50 of 2

Bundle: Marketing Management, 5th + MindTap Marketing, 1 term (6 months) Printed Access Card

Bundle: Marketing Management, 5th + MindTap Marketing, 1 term (6 months) Printed Access Card

by Dawn Iacobucci

2.33 of 3

Methodological and Statistical Concerns of the Experimental Behavioral Researcher: A Special Double Issue of the journal of Consumer Psychology

Methodological and Statistical Concerns of the Experimental Behavioral Researcher: A Special Double Issue of the journal of Consumer Psychology

by Dawn Iacobucci

5.00 of 1

Consumers in Cyberspace: A Special Double Issue of the journal of Consumer Psychology (Journal of Consumer Psychology, Vol. 13, Number 1&2)

Consumers in Cyberspace: A Special Double Issue of the journal of Consumer Psychology (Journal of Consumer Psychology, Vol. 13, Number 1&2)

by Dawn Iacobucci

0.0 of 0

Marketing Segun Kellogg

Marketing Segun Kellogg

by Dawn Iacobucci

0.0 of 0

LMS Integrated MindTap Marketing, 1 term (6 months) Printed Access Card for Iacobucci’s Marketing Management, 5th

LMS Integrated MindTap Marketing, 1 term (6 months) Printed Access Card for Iacobucci’s Marketing Management, 5th

by Dawn Iacobucci

0.0 of 0

Analysis of Variance (ANOVA)

Analysis of Variance (ANOVA)

by Dawn Iacobucci

0.0 of 0

A Chronology of Health Care Marketing Research (Foundations and Trends

A Chronology of Health Care Marketing Research (Foundations and Trends

by Dawn Iacobucci

0.0 of 0

Mm3

Mm3

by Dawn Iacobucci

0.0 of 0